I thought this was an interesting article about Search Engine Arbitrage, which defines its meaning well; the original article can be found by following the link at the end of this article.

Search Engine Arbitrage is defined as buying ads from a search engine and then selling ads at a higher price. For example the arbitrager buys the term “rare dirty coin” at Google and pays $0.05 for the ad because no one else is advertising on that term. Once the user clicks on the arbitrager’s ad he is taken to a page about “gold coins”. Let’s say the term “gold coins” makes $0.70 per click. The Arbitrager would need to convert 1 in 13 people to make a profit or 1 in 14 people to break even. We can think about Arbitrage as a keyword funnel, collect a lot of small terms and lead them into a big term. I think search engine arbitrage is another brilliant way of Mining the Longtail. There are drawbacks to arbitrage though, the market can only support so many of them. Geosign just announced they raised $160 Million from American Capital. With big announcements like this there is a lot of attention being focused on the keyword arbitrage market.

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Useful SEO (Search Engine Optimisation) links
There are hundreds of websites out there that will help you in your fight to get better organic search engine results.

I have selected a few of my favourite informational sites and tools that should be used to better understand and assist in this battle.

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Many people that own a website make the mistake in believing that optimising your website for Google is all you will need to do. This is a major mistake, as there are thousands of search engines that could provide you will extra purchasing power. This also depends on which markets you are trying to hit. If you are a global company, then you must hit those countries search engines that are relevant.

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So you have built your site, optimised your Search Engine Optimization (SEO) and are now scratching your head in wonder of what to do next.

If you have not taken advice from an SEO company and feel that you would like to do it alone, then you should prepare yourself for the long hard slog. Believe me when I mean long hard slog. Just when you think you are getting somewhere the Search Engines will change their strategies and directions. This happens all the time, as search engines improve their systems they change the rules, and being on top of all these changes can be quite a challenge.

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Designing a web site is a major task for any company, and working out all the finite details can be a major headache. By placing my opinion into the mixing pot, may assist you moving in the right direction. Getting it right the first time is the key to successful SEO; otherwise the headache will turn into a major migraine when you end up with no visitors through SEO.

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